RevOps·Support·Context
The escalation your renewal forecast cannot see
Support knows the account is unhappy. The forecast does not. The two systems hold the same customer under different identifiers and never compare notes.
Craig Tracey ·
Revenue risk, account context, and the systems between them.
Practical field notes on finding the evidence your CRM, health score, and forecast leave out.
RevOps·Context·Data
When Gainsight and Salesforce disagree about the same customer
Why Salesforce and Gainsight customer health data disagree, when syncing destroys useful signal, and how to keep each value tied to its source.
Craig Tracey ·
RevOps·Context·Data
Contracted revenue says one thing. Billing says another.
The CRM records what was sold. Stripe records what is being invoiced. When those diverge, the gap is usually a real event nobody logged.
Craig Tracey ·
Enterprise AI·Context·Agents
Hallucination Is the Feature, Not the Bug
A talk on why agents need ontologies nails the diagnosis but stops short of the hard parts. This is exactly what we've been building.
Craig Tracey ·
Enterprise AI·Context·RevOps
Alex Karp Is Right About Where Enterprise AI Creates Value
Palantir's CEO says the winners in enterprise AI will own the application layer and the ontology underneath it. Here's why that is right, and what it takes to keep that layer current.
Craig Tracey ·
RevOps·Context·Agents
What Your CRM Can't Tell You About a Deal at Risk
Your CRM tracks the deal. It cannot see the support tickets, the usage drop, or the AE who went quiet. Deal risk lives between your systems.
Craig Tracey ·
AI·Context·Operations
You Don't Need a Data Team to Get AI Working
Most AI readiness advice says build a data team and document everything first. For a mid-sized company that is months of work before a single outcome.
Craig Tracey ·
Context·Agents·AI
Context Engineering vs Context Management: What's the Difference?
Context engineering operates at the prompt layer. Context management is the infrastructure underneath. Mixing them up is why agent pilots fail.
Craig Tracey ·
Operations·Enterprise AI·Context
Your operations run on tribal knowledge. AI will make that worse.
Every operations leader has tried to fix the opacity problem. AI agents make the cost of failure visible and immediate. Here is what changes now.
Craig Tracey ·
AI Agents·Governance·Enterprise AI·Context
Governance Theater Won't Survive Agentic AI
Policies and approval workflows can't constrain agents that don't share your view of reality.
Craig Tracey ·
Context·Enterprise AI·Data
Context layer vs data catalog: what every AI initiative needs to know
Data catalogs document assets. AI context layers connect live entities, relationships, and evidence. Compare their purpose, limits, and when to use each.
Craig Tracey ·
Agents·Context·AI
Levie Nailed the Job Description. He Left Out the Hard Part.
Aaron Levie nailed the job description. But the person he wants to hire will spend most of their time doing plumbing nobody planned for.
Craig Tracey ·