RevOps·Context·Data
When Gainsight and Salesforce disagree about the same customer
Why Salesforce and Gainsight customer health data disagree, when syncing destroys useful signal, and how to keep each value tied to its source.
Craig Tracey ·
Revenue risk, account context, and the systems between them.
Practical field notes on finding the evidence your CRM, health score, and forecast leave out.
RevOps·Context·Data
Contracted revenue says one thing. Billing says another.
The CRM records what was sold. Stripe records what is being invoiced. When those diverge, the gap is usually a real event nobody logged.
Craig Tracey ·
Context·Enterprise AI·Data
Context layer vs data catalog: what every AI initiative needs to know
Data catalogs document assets. AI context layers connect live entities, relationships, and evidence. Compare their purpose, limits, and when to use each.
Craig Tracey ·