RevOps·Support·Context
The escalation your renewal forecast cannot see
Support knows the account is unhappy. The forecast does not. The two systems hold the same customer under different identifiers and never compare notes.
Craig Tracey ·
Revenue risk, account context, and the systems between them.
Practical field notes on finding the evidence your CRM, health score, and forecast leave out.
RevOps·Context·Data
When Gainsight and Salesforce disagree about the same customer
Why Salesforce and Gainsight customer health data disagree, when syncing destroys useful signal, and how to keep each value tied to its source.
Craig Tracey ·
RevOps·Context·Data
Contracted revenue says one thing. Billing says another.
The CRM records what was sold. Stripe records what is being invoiced. When those diverge, the gap is usually a real event nobody logged.
Craig Tracey ·
Enterprise AI·Context·RevOps
Alex Karp Is Right About Where Enterprise AI Creates Value
Palantir's CEO says the winners in enterprise AI will own the application layer and the ontology underneath it. Here's why that is right, and what it takes to keep that layer current.
Craig Tracey ·
RevOps·Context·Agents
What Your CRM Can't Tell You About a Deal at Risk
Your CRM tracks the deal. It cannot see the support tickets, the usage drop, or the AE who went quiet. Deal risk lives between your systems.
Craig Tracey ·