Customer renewal risk
Catch renewal risk while the CRM still looks healthy.
Watch the signals customers create in support, product, billing, conversations, and delivery. Connect each change to the renewal, ARR, owner, and account it can affect.
Start read-only. Keep your existing systems. Trace every answer to its source.
Ask the business question
Which renewals in the next 90 days have new risk?
The result is a renewal list ordered by exposure, with the source record, observed time, and revenue connection behind every flag.
- Source record
- Inspect the record that supports each risk signal.
- Observed time
- See when the source reported it and what changed.
- Revenue connection
- Follow why that record affects this account, opportunity, renewal, or ARR.
The CRM is one signal, not the whole account.
Each system keeps owning what it knows. SixDegree connects the signal to the account, renewal, opportunity, ARR, and owner it can change.
- Zendesk
- Two unresolved P1 escalations
- Customer impact is still active
- Mixpanel
- Usage down 31 percent
- Adoption risk is increasing
- Stripe
- Billed value changed
- Commercial state may have moved
- Gong
- Champion changed jobs
- Renewal relationship lost coverage
- Jira
- Required capability delayed
- Customer commitment is exposed
From source change to revenue action.
01
Define the renewal book
Read renewal dates, contracted ARR, stage, health, and ownership from the systems that maintain them.
02
Watch customer-generated signals
Monitor support, usage, billing, conversations, people, and delivery for changes tied to those accounts.
03
Route the risk with evidence
Give each owner the renewal, exposure, reason, and source while there is still time to respond.
Questions revenue teams ask
- What are early renewal risk signals?
- Falling usage, unresolved escalations, late or changed invoices, lost champions, reduced engagement, and slipped commitments often move before a CRM health or renewal field.
- How does SixDegree connect signals to a renewal?
- It resolves the account across CRM, support, product, billing, conversation, and engineering systems, then relates each source record to the same customer and renewal.
- Does SixDegree overwrite CRM health scores?
- No. Each system keeps its own claim. SixDegree preserves disagreement so teams can see why a CRM or customer-success score differs from current operational evidence.
Bring one revenue question your CRM cannot answer.
We’ll map the systems behind it and use a read-only working session to show what becomes visible when the account and its signals are connected.
Book a working session